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Where it started
Straps to untangle, buckles to clip behind your back, a manual to dig out again. Five to ten minutes every time, for something that should take three seconds. And almost always the same story at home: only one of the two parents knows how to adjust it.
The other quietly gives up. The carrier ends up at the back of the wardrobe, and baby ends up in your arms. It's not a motivation problem, it's a design problem.
The turning point
That question settled everything. Nobody forgets how to put on a t-shirt. So we kept what makes a good carrier, the support and the position, and removed everything that needs learning.
No straps to adjust, no buckles to clip behind your back
No manual: pull it on, settle baby, done
The same garment for both parents, no re-adjusting between them
A technical knit that keeps its shape, wash after wash
That's all we were after.